Our Story

At Heyday, we believe parenthood isn’t just a role; it’s a journey. Born from my own experience as a dad of three, Heyday began as Dad Life Supply Co., a brand built to meet the practical, emotional, and mental demands of modern fatherhood. As our community grew, so did our mission to support all parents through every chapter of family life.

With nearly a decade of experience at a Fortune 100 company, I’ve learned how to build systems that work efficiently, but it’s my experience as a husband and father that gives Heyday its heart. Balancing family, work, and growth isn’t easy, but it’s what shapes us as parents, and that’s what Heyday is here to celebrate.

Our mission is simple: to empower parents through curated essentials, meaningful tools, and everyday resources that bring connection, confidence, and calm into family life. From apparel designed for comfort to products that nurture emotional wellbeing, we’re here to make parenting a little lighter and a lot more intentional.

Parenthood is messy, beautiful, and constantly changing. That’s why we’re committed to offering products that meet parents where they are, whether that’s in the middle of a late-night feeding, a backyard adventure, or a quiet moment of reflection.

Thank you for making Heyday part of your story. We’re proud to be by your side as you write the next chapter of yours.