Freshly Picked Diaper Bags

Freshly Picked has been making products that parents actually want to carry since 2009. Founded by Susan Petersen on the idea that functional and beautiful are not mutually exclusive, they built their reputation with baby shoes first and brought that same philosophy to their diaper bag line.

We carry three of their most popular styles at Heyday. The Classic II is their signature structured bag, available in rich colorways like Butterscotch and Toffee. The Seoul collection leans tote-adjacent with a relaxed, clean profile that transitions well beyond the baby years. The Zurich rounds out the lineup with a structured silhouette in Forest, Polar, and Ebony.

Every Freshly Picked bag is designed to be put-together enough to carry into any room you walk into with a baby on your hip.

Browse our full diaper bag collection to see all the brands we carry, or check out our baby carriers collection to complete your everyday carry.